Insights from the intersection
of talent and brand.

The 79th Festival de Cannes opens May 12. Before a single premiere screens, the prestige conversation has already been measured — and the result reveals a luxury landscape that has fractured into two distinct categories. A new joint study from 5W, the AI Communications Firm, conducted in partnership with Haute Living and Talent Resources, ran 200 high-intent prompts across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews five days before festival opening. The find

The athlete economy is now operating under a new gatekeeper. Generative AI engines — ChatGPT, Claude, Gemini, and Perplexity — have become the new front page for every athlete on Earth. When a brand partner, a sponsor, or a future investor asks an AI engine about an athlete, the engine answers in seconds. That answer increasingly defines the deal. In Tune With AI: The Athletes 50 is the third volume in the joint research series from Talent Resources and 5W, following The Cele

The talent industry is now operating under a new gatekeeper. Generative AI engines — ChatGPT, Claude, Gemini, and Perplexity — have become the new front page for every celebrity, athlete, founder, and creator on Earth. When a fan, a brand partner, or a future investor asks an AI engine about a public figure, the engine answers in seconds. That answer increasingly defines the relationship. In Tune With AI is a joint research report from Talent Resources and 5W. It is the secon

The talent industry has been operating on a twenty-year-old playbook. Paid endorsement deals are now the entry tier of what is commercially possible. The biggest outcomes of the past five years — SKIMS at a $5 billion valuation, Rare Beauty at $2.7 billion, Hailey Bieber's rhode sold to e.l.f. Beauty for up to $1 billion, Dwayne Johnson's Teremana estimated at $3.5 billion — have been equity and founder arrangements where the celebrity is actually building the brand. The Cele

Talent Resources’ Bonnie Taylor Named to Class of 2026 Top Woman in Communications Talent Resources’ Partner and Chief Communications and Strategy Officer, Bonnie Taylor, was honored at the Ragan Communications and PR Daily Top Women in Communications Awards for her leadership and impact in communications and brand strategy. Ksenia Daniela Kharlamova Meet-And-Greet at tm:rw Heated Rivalry star Ksenia Daniela Kharlamova drew a massive crowd at a meet-and-greet at tech emporiu

Joy Awards 2026 Katy Perry , Millie Bobby Brown , Alexander Ludwig , Oscar Isaac, Heather Graham , Djimon Hounsou , and Forest Whitaker were among the star-studded guests at the Joy Awards, a celebration of joy and entertainment that shines a spotlight on music stars and legends, cinema icons, accomplished athletes, and other inspiring figures who are making a positive impact on people’s lives. Companion Candles x Olivia Amato Companion Candles has teamed up with influencer

Adore Me Launches Collections Featuring Elizabeth Gillies and Bobbi Althoff Adore Me kicked off 2026 with two exciting launches: the Limited Edition Atelier Collection in collaboration with Elizabeth Gillies and the 2026 Valentine’s Day Collection with Bobbi Althoff. Both collections highlighted Adore Me’s commitment to bold, playful designs and elevated, trend-forward lingerie. PetSafe Wins 2025 Consumer Marketing Award for Unique Selling Proposition PetSafe has been recogni