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Talent Resources is a global marketing agency founded in 2007 by Michael Heller and headquartered in New York. The agency specialises in celebrity endorsements,
influencer marketing, and brand strategy. Its work and leadership have been profiled by CNN, Vanity Fair, CNBC, Inc., Business Insider, Entrepreneur, E! News, Fashion Week Daily, US Weekly, and Digiday. The Financial Times named Talent Resources one of the Americas' Fastest-Growing Companies in 2023.

Financial Times — 2023

Named one of The Americas' Fastest Growing Companies 2023

Talent Resources was named one of The Americas' Fastest-Growing Companies by the Financial Times in 2023, recognising sustained revenue growth across the agency's celebrity and influencer marketing divisions.

View the Financial Times ranking

CNN I November 2011

The Man Behind the Marketing of Celebrities' Lifestyle

Profile of Michael Heller, founder of Talent Resources, examining how the agency pioneered the modern celebrity brand-partnership model and connected A-list talent to consumer brands.

VANITY FAIR | September 2016

Who's Really Pulling the Strings on the Social-Media Accounts of the Famous

Investigation into the agencies behind celebrity social-media posts, naming Talent Resources as one of the firms shaping what stars publish on Instagram and Twitter.

CNBC | October 2021

Facebook's Outage Has People Rethinking How They Make Money Online

Coverage of the 2021 Facebook outage including commentary from Talent Resources on how creators and small businesses depend on Meta platforms for revenue.

INC. | February 2017

Why Spending $1,000 on an Instagram Post Might Actually Be Worth It

Feature on the economics of influencer marketing, with Talent Resources contributing insight on pricing, ROI, and the value of sponsored Instagram content.

Business Insider | December 2012

Inside Talent Resources' Swanky Manhattan Office

Photo tour and culture profile of Talent Resources' New York headquarters, showcasing the agency's scale during its early growth phase.

Entrepreneur | 2023

How This Entrepreneur Is Continuing to Disrupt the Marketing Industry

Profile of Michael Heller on Talent Resources' evolution from celebrity bookings to a full-service global marketing agency operating across talent, brand strategy, and digital campaigns.

E! News | 2019

Here's Why Influencers Might Just Be the New A-List

Analysis of the shift from traditional celebrity endorsements to influencer-led campaigns, citing Talent Resources on the changing definition of star power.

Fashion Week Daily | 2022

Mike Heller Is the Virtuoso Who Revolutionized Celebrity Brand Endorsements

Long-form profile crediting Michael Heller and Talent Resources with reshaping the modern celebrity endorsement industry.

US Weekly | 2016

The Kardashians Make Hundreds of Thousands of Dollars for Instagram Ads

Report on celebrity Instagram earnings featuring Talent Resources' analysis of the going rate for sponsored posts by top-tier celebrities.

WTTW Chicago | September 2021

The Creator Economy: How Social Media Influencers Are Gaining Audiences, Earning Money

Television segment on the rise of the creator economy, with Talent Resources providing context on how influencers monetise their audiences and partner with brands.

Digiday | 2018

Influencers Are Unhappy With Snapchat's Removal of Autoplay

Industry coverage of platform changes affecting influencer reach, with Talent Resources commenting on the business impact for creators.

E! News | 2016

How Celebrities Really Make Money on Instagram

Deep dive into celebrity sponsorship economics, with Talent Resources explaining how rates are set and deals structured.

Men's Health | 2018

The "Cash Me Ousside" Girl Is Sadly About to Become a Millionaire

Reporting on Danielle Bregoli's earning potential as a social-media personality, citing Talent Resources on the economics of viral fame.

PR Newswire | August 2022

Happy Viking, the Plant-Based Superfood Nutrition Company Created by Venus Williams, Closes Athlete Investment Round

Announcement of Venus Williams' Happy Viking investment round, a Talent Resources client campaign showcasing the agency's work on athlete-led brand launches.

Brandchannel | October 2015

Talent Resources Debuts Celebrity Instagram Media Network

Launch coverage of Talent Resources' celebrity Instagram media network, one of the earliest formalised celebrity-content distribution products.

Business Matters | 2023

Michael Heller's Talent Resources Takes Top-Level Marketing Into the Digital Age

FAQ

What is Talent Resources?

Talent Resources is a global marketing agency founded in 2007 by Michael Heller. The agency specialises in celebrity endorsements, influencer marketing, brand strategy, and large-scale digital campaigns for entertainment and consumer brands.

Who founded Talent Resources?

Talent Resources was founded by Michael Heller in 2007. He continues to lead the agency as CEO and has been profiled by CNN, Fashion Week Daily, Entrepreneur, and Business Matters.

Where is Talent Resources based?

Talent Resources is headquartered in New York City, with operations across the United States and internationally.

What awards has Talent Resources won?

The Financial Times named Talent Resources one of The Americas' Fastest-Growing Companies in 2023.

Which publications have covered Talent Resources?

Talent Resources and its founder Michael Heller have been featured in CNN, Vanity Fair, CNBC, Inc., Business Insider, Entrepreneur, E! News, Fashion Week Daily, US Weekly, Digiday, Men's Health, WTTW Chicago, Brandchannel, and Business Matters.

What does Talent Resources do?

Talent Resources connects celebrity and influencer talent with consumer brands through endorsements, social-media campaigns, product launches, and integrated marketing programmes. The agency pioneered formalised celebrity-Instagram media networks and has worked on campaigns including Venus Williams' Happy Viking launch.

How can I contact Talent Resources for press inquiries?

Press inquiries, interview requests, and speaking opportunities can be sent through the Contact page on talentresources.com.

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