SELECTED WORK
The campaigns
the world talked about.
We create cultural moments that move markets, build brands, and dominate conversations across every vertical.
Celebrity Integration
QSR
Cultural Moment
Dunkin' x The Big Game
Ft. Ben Affleck & Jennifer Lopez
A-list talent integration that dominated Big Game weekend. We orchestrated the talent strategy that turned a brand spot into the most talked-about moment of the year. The campaign became the #1 trending topic and generated massive earned media value far beyond the media buy.
800M+
Earned Media Value
#1
Trending Topic
2B+
Impressions
Cultural Crossover
GAMING
Creator Economy
Fatal Fury: City of Wolves
Ft. KSI & IShowSpeed
We brought a legendary gaming franchise back to cultural relevance by pairing it with the world's biggest streamers and content creators. The campaign bridged gaming, entertainment, and social media, creating organic buzz that felt authentic to the community and drove massive engagement.
Global
Trending
50+
Creator Activations
100M+
Social Impressions
Full-Service
Retail
Sports Culture
The Athlete's Foot
Celebrity procurement, social media management, and integrated PR working together to reposition a heritage footwear brand for today's consumer. We brought every discipline to bear: talent, content, community, and earned media, proving that connected strategy drives results.
Brand
Repositioning
Multi-Platform
Campaign
Full-Service
Engagement
Spirits
Celebrity Talent
Experiential
Pernod Ricard Portfolio
Ft. Yung Gravy, Hannah Berner, Julian Edelman, Joey Fatone
Multi-brand talent strategy across Pernod Ricard's portfolio, activating around global sporting events, festival season, and cultural moments throughout the year. We matched each brand within the portfolio with talent that authentically connected to its audience, driving consistency and scale.
Global
Reach
Year-Round
Activation
Multi-Brand
Portfolio
Additional Work
Consumer Electronics / Talent Procurement
Samsung
Holiday lifestyle campaign securing Brooks Nader to position Samsung's SmartThings ecosystem as the ultimate holiday co-host, driving multi-touchpoint social and product integrations across channels.
Personal Care / PR & Social Strategy
AXE
Multi-year brand revitalization through PR and social moments across three Super Bowls, two Sundance Film Festivals, and three summers in the Hamptons, helping AXE overcome a perception problem and return the brand to growth.
Retail / Celebrity Talent Procurement & PR
The Children's Place
Four consecutive holiday seasons of A-list talent procurement across TCP, Gymboree, and PJ Place, securing Snoop Dogg, Mariah Carey, members of N'Sync, Backstreet Boys, and BoyzIIMen, Kevin Hart, Kris Jenner, Khloe Kardashian, and Addison Rae for the brand's iconic matching family pajamas campaign.
MedTech / Brand Strategy & PR
InMode
Celebrity partnerships with iconic performer Paula Abdul and A-list actress, director, producer, and entrepreneur Eva Longoria drove PR for InMode's aesthetic medical technologies, generating 2.7B+ media impressions across top-tier outlets, including InStyle, WWD, and Us Weekly.
CPG / Celebrity & Moment Marketing
Got Milk?
Year-round "Moment Marketing" program for the California Milk Processor Board, activating talent including Marsai Martin, Mario Lopez, Christina Milian, Brian Baumgartner, Diego Boneta, Julianne Hough, Matt Bomer, Jaime Camil, Noah Schnapp, and Jesse Williams across charitable relief, holiday campaigns, and cultural tentpoles like National Milk Day.
Consumer Electronics / Celebrity & Influencer
Motorola
Razr+ phone relaunch campaigns over five years featuring icons like Paris Hilton, Kim Petras, Avan Jogia, and Coco Jones, Natalia Bryant, Jodie Turner-Smith, and Carter Gregory, driving the #FlipTheScript social movement, blending celebrity and influencer marketing to reintroduce an iconic brand to a new generation.
Automotive / Experiential & Events
Jeep
Jeep Wagoneer experiential program activating across the Kentucky Derby, Preakness, Belmont Stakes, F1 Austin, multiple Super Bowl, and NBA All-Star Weekends, generating 1.87B+ impressions and $17.3M in media value.
MedTech / Brand Strategy & PR
Kalshi
Talent-led cultural moments around Super Bowl weekend and the Oscars, deploying A Boogie, Jordyn Woods, Mario Lopez, and Kevin O'Leary across social content and red carpet endorsements to drive app downloads and platform awareness.
Every vertical. Every moment.
Fintech
Consumer Electronics
CPG
Retail & Fashion
Automotive
Gaming & Esports
Spirits & Beverage
QSR
Fintech
Consumer Electronics
CPG
Retail & Fashion