Insights from the intersection
of talent and brand.

1. Video Content Variations of video content have been the gatekeeper of all social media trends this summer. From TikTok’s whipped...

From new TikTok trends to the launch of IG Reels, this summer in the media world has been something that we have never seen before....

Every brand has a story to tell, and the narrative of the story can be highlighted in many different ways by the press. It is important...

Content houses originally became popular when social media stars like Jake Paul and FaZe banks created a central location for their teams...

YouTube’s content has been evolving since the early 2000s, and now includes an abundance of influencers and creators, many that have...

As an active space filled with millions of users who frequently use the platform to speak out on current events, it comes as no surprise...

In the past few years, video-based content has become increasingly more popular among Gen-Z-ers with apps like Triller and TikTok growing...

It seems like yesterday that TikTok was the “next big thing” with hundreds of millions of users active on a daily basis. However, as its...

As a result of the digitization of information and the increasing usage of social media platforms, marketing through influencers has...

With over 1 Billion active users and a top-five in downloads for the past 2 years in a row, TikTok has become one of the leading...