Insights from the intersection
of talent and brand.

Throughout the past few months, there has been a pause on live sports. Sports-based social pages have been posting a variety of content,...

1. Video Content Variations of video content have been the gatekeeper of all social media trends this summer. From TikTok’s whipped...

From new TikTok trends to the launch of IG Reels, this summer in the media world has been something that we have never seen before....

Every brand has a story to tell, and the narrative of the story can be highlighted in many different ways by the press. It is important...

Content houses originally became popular when social media stars like Jake Paul and FaZe banks created a central location for their teams...

YouTube’s content has been evolving since the early 2000s, and now includes an abundance of influencers and creators, many that have...

As an active space filled with millions of users who frequently use the platform to speak out on current events, it comes as no surprise...

In the past few years, video-based content has become increasingly more popular among Gen-Z-ers with apps like Triller and TikTok growing...

Natalie Portman- Academy Awarding winning actress, and now the owner of the newest team to join The National Women’s Soccer League. The...

As brands continue to partner with influencers to promote their products, it has become essential that the influencer is the right fit...

As a result of the digitization of information and the increasing usage of social media platforms, marketing through influencers has...

1. The #Boorito Challenge: Chipotle Every year, if you wear a costume to get your Chipotle on Halloween, you receive your food at a...

Cancel Culture is by nature controversial to address. At its simplest, it’s the process of getting a person “canceled” on social media be

Elizabeth Sutton (b. 1989, New York, NY) is a millennial “mompreneur” and visual artist who has taken the nouveau arts scene by storm. In...

The beauty industry in the time of the pandemic has pivoted its in-store experiences to more DIY tutorials. Many brands are offering...

Brands work with influencers to create a buzz that amplifies their brand's message. However, it's essential to recognize that some...